Aldi has launched its first smartphone – the Medion Life E4001. At a cheap £79.99 the Android phone has a 4” screen and a 2-megapixel camera. But, with so many budget smartphone emerging on to the scene of late, does Aldi’s smartphone represent value for money – even at this cheap a price?
Type | Subsidiary |
---|---|
FWB: MDN, See parent | |
Industry | Electronics |
Founded | 1983[1] |
Headquarters | Essen, Germany |
Area served | United States, Europe, Asia-Pacific |
Products | Computers Televisions Refrigerators Toasters Fitness equipment |
Revenue | € 1.43 billion (2011)[2] |
1013 (2011) | |
Parent | Lenovo |
Website | Medion |
Medion AG is a Germanconsumer electronics company, and a subsidiary of Chinese multinational technology company Lenovo.[3] The company operates in Europe, the United States, and the Asia-Pacific region. The company's main products are computers and notebooks, but also smartphones, tablet computers, digital cameras, TVs, refrigerators, toasters, and fitness equipment.
Medion products in Australia[4] and the United States are available exclusively at Aldi[5] and Super Billing Computers, with some products (such as DVD players) branded as Tevion (Aldi's own brand). Some of Medion's formal laptops were sold in North America at Best Buy stores and were sold in Canada at Future Shop as Cicero Computers.[6]
In the United Kingdom, Medion products, including laptop and desktop computers, have been sold by Aldi, Sainsbury's, Somerfield, Woolworths, and Tesco, as well as being sold direct through Medion's own Web site and various other online retailers.[citation needed]
Medion launched MEDIONMobile as ALDIMobile in Australia in an agreement with Aldi Stores.[7] Medion Australia Pty Limited remains as the owner of ALDIMobile.[8]
In China Medion products are sold under the Lenovo brand, but not all Lenovo branded products are Medion products.
In Germany Medion has launched in April 2020 an innovative Cloud Gaming service in partnership with Gamestream.[9]
Medion sponsored Sahara Force India through Formula One Team driver Adrian Sutil in Formula One in 2007 to 2011, until Sutil left the team. In 2013 Sutil returned to Sahara Force India, and Medion returned as a sponsor. Sutil and Medion left the sport at the end of 2013.[10]
Other brands used on Medion products:
These Medion products can be recognized by the serial number starting with 'MD' or 'LT'.[11]
On 1 June 2011, the Chinese multinational Lenovo Group (LNVGY) announced plans to acquire Medion AG.[12] Since August 2011, they hold the majority stake in Medion.[13]
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